Even hard-nosed City types are discovering the benefits of volunteering. So how can we harness the itch to be altruistic?
[T]he most louche and ambitious people are falling into voluntary work. Something has shifted. A decade of high consumerism has made them queasy about shopping — besides who’s spending wildly now no job is safe? — and even the biggest careerists are wondering if, after all, work truly feeds their souls. They are not hugely motivated by altruism or even rage against poverty and injustice. They just seek personal satisfaction, engagement, meaning.
It’s a start.