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Visiting McDonalds, High Wycombe

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I am grateful to Cliff Webb, the franchisee of McDonalds, High Wycombe, for a visit yesterday. Cliff employs over 200 people. It seems to me that McDonalds comes in for some unfair criticism. The franchise succeeds because it provides food that people want at the right price and level of service. Those who don’t like the firm and its food don’t have to eat there. Notwithstanding Super Size Me, it’s common sense that one cannot live by McDonalds alone. I […]

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