The Guardian reports on the poster sweeping the nation in these difficult times:

Nowadays, of course, it would be farmed out to an expensive communications agency. Back in the spring of 1939, it was an anonymous civil servant who was entrusted with finding the slogan for a propaganda poster intended to comfort and inspire the populace should, heaven forbid, the massed armies of Nazi Germany ever cross the Channel.

This was the third in a series. The first, designed to stiffen public resolve ahead of likely gas attacks and bombing raids, was printed in a run of more than a million and read: Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory. The second, identically styled, stated: Freedom Is In Peril.

via Keep Calm and Carry On: Jon Henley on the poster we can’t stop buying | Life and style | The Guardian .

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